The word “mockup” is a term used to describe a virtual or physical model that represents a project in real-life conditions and allows for its visualization and evaluation by the client or user. The term “mockup” is commonly used in the design and marketing industry, especially in reference to digital mockups, which are virtual models of graphic projects.
Presenting graphic projects using digital mockups has become extremely common nowadays. With this tool, designers can easily showcase their projects in a way that is more realistic, convincing, and attractive to clients.
A digital mockup is a virtual model that represents a project in real-life conditions. This means that a graphic project can be “embedded” in an appropriate environment, such as a computer screen, brochure, mug, bottle, poster, billboard, and many others. In this way, a designer can show the client how their project will look in the real world.
Mockups are particularly useful when a designer is working on projects that are to be printed or displayed on different media. In such a case, the client can see how the project will look in its final form and decide whether it is exactly what they expect.
Using digital mockups is easy and requires only a few steps. First, the designer must create or select a pre-prepared mockup model that corresponds to their project. Then, the project must be adjusted to fit the selected model’s dimensions and shapes. When the project is ready, it can be placed in the mockup to show the client how it will look in real-life conditions.
One of the biggest advantages of digital mockups is that they can be easily modified and customized to meet the client’s needs. If the client wants to see the project in a different environment or on a different medium, the designer can easily change the mockup to meet those requirements.
In summary, digital mockups are an incredibly useful tool for designers who want to showcase their projects to clients in a realistic and convincing way. With them, clients can easily see how the project will look in the real world and decide whether it is exactly what they expect.